Starting or improving your business begins with this course. How long have you had a desire to run your own business? Hasn’t it has always been in you? Are you a business owner looking to reignite the entrepreneurial flair in your business? This course guides you towards this new chapter in your life whether you are just starting out or you are running an established business. Together we will learn the necessary theory coupled with hard facts, examples and strategies from industry experts and most importantly those who have started and run their own successful businesses.
8 Live Interactive Lessons
8 hours +
Business Fundamentals - Structuring for Success
You must understand from the very beginning why you want to start your own business. This lesson will aid you in uncovering the reasons why you want to run your own business and detail how to use this information as a motivational tool that can be employed when initial enthusiasm begins to fade.
In this lesson we delve into your business idea to discover the need your business will fulfil. We will look to understand our ideal customer and how to target them correctly.
We cover how to think creatively about a problem so that it is considered from every possible angle so that solutions are found quickly and without delay. This lesson explains the best online tools that will free up your time to actually grow your business.
Networking can be seen as a necessary evil or it can be seen as a fantastic opportunity to meet like-minded individuals who can both benefit from a budding relationship. Networking in the right way with the right people can be a lifeline for a business. The approach to networking is determined by the individual. This lesson will provide you with an introduction to the skills necessary to network successfully.
Negotiating to a Win/Win
The ability to negotiate successfully for any person in business is an essential tool for an entrepreneur to have. Like the previous session where a person has an aversion to networking some people can dislike negotiation. Usually negotiation is confused with confrontation. The general consensus about negotiating is that it is about taking up a position (e.g. a price point) and sticking to it until the other side gives in. Just like networking, negotiating is really about understanding yourself, building relationships and getting to a conclusion that both sides are happy with.
Successful and Fearless Presentations
Quite simply this lesson reveals how to put an engaging presentation together so that every communication style in the room is catered to. It also covers how to keep an audience’s attention through use of questions. Finally, we cover how to make friends with the inevitable nerves that go along with public speaking and how to use those emotions to your advantage.
We’re all in Sales
One of the biggest perceived challenges facing an entrepreneur with a business idea is the attitude towards sales. Those that have no experience in selling either see it as an underhanded and pushy way of getting people to part with their money or it is a total mystery to them. This lesson explains what is involved in making a sale. It covers how sales is really no more than a conversation where you, the salesperson puts forward your product or service in a way that the customer wants to receive it.
Selling is fundamentally about two or more people communicating to discover if one has a solution for the other. However, there are certain tactics that can be employed by the seller to determine the cognitive process of the potential customer. This will allow the seller to gauge their approach to the conversation. Selling is really about helping the customer discover that they want your product.
This lesson covers what to consider when choosing a price point for your product or service. What does it cost the business to acquire, sell and deliver the product or service to the customer? This lesson drills down into these headings and more so that the entrepreneur understands what it is that will draw profits away from the business. This is essential so that you can allow for these costs as much as possible to allow the business to flourish.
We discuss beliefs and values and how they can impact an individual’s approach to business. This final lesson looks at how to set goals at different levels so that there is always a positive direction for the business to move in. As humans we are prone to distraction and wavering enthusiasm. This is part of the process and can be overcome with the correct strategies.